منابع مشابه
Presentation Abstracts
Consumers are attracted to large assortments but experience negative consequences such as greater decision difficulty and regret when they ultimately must make a choice. Four studies examine whether a common retailer strategy—the use of recommendations such as a " best seller " sign— attenuates or exacerbates these negative consequences. Results show that these signs can backfire and hinder the...
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ژورنال
عنوان ژورنال: The Journal of Spinal Cord Medicine
سال: 2018
ISSN: 1079-0268,2045-7723
DOI: 10.1080/10790268.2018.1498262